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Ispired by facial recognition, contemporary face’s tattoo and unexciting ID photos, together with the concept and the creative direction of Ale Apai, a manifesto by Willy Ndatira and a kick-ass casting by Kikkesse casting, we worked for the creative outlet Via Piave 33 about a project call “Nice To Read You". We asked ourselves how the concept of the indentity and the idea of “Persona” blurred in the actual social media landscape between the Post-Millennials? Today the perception that others have of us is the result of Instagram feeds filtered and edited with care, in order to create a proposal of how we want the world to see us; in our hands we have an object that contains as well our financial information, eating habits, emotions, guilty pleasures, secrets, work information, health information and gossip. Everything is inside this rectangular stone: pure self-design.